Lenskart, a leading company in the eyewear industry, has successfully leveraged technology to transform various aspects of its operations. In a recent interview from ET Retail between Anurag Sharma and Mr. Ramneek Khurana, the Co-founder and Head of Product and Technology at Lenskart, he elaborated on how the company has effectively integrated technology to overcome the key challenges they faced when connecting with consumers online.
Initially, Lenskart encountered three primary challenges: determining accurate prescriptions, finding the right fitting glasses, and enabling customers to visualize how the glasses would look on them. However, through continuous innovation and development, Lenskart has devised ingenious solutions to tackle these hurdles.
One remarkable example is the implementation of a selfie-based approach, enabling customers to capture a selfie using Lenskart’s mobile application. By utilizing advanced technology, Lenskart’s app can accurately determine the appropriate size of glasses for each individual. This feature is available on both Android and iOS devices, ensuring accessibility to a wide range of users. Additionally, Lenskart utilizes augmented reality technology to allow customers to virtually try on glasses, facilitating an informed decision-making process.
To address the challenge of eye tests, Lenskart has introduced a convenient and user-friendly home eye test solution. Through their app, users can easily locate nearby optometrists and schedule eye tests at the comfort of their homes in various cities. In addition to this, Lenskart has also established over 1400+ physical stores across the country, where customers can avail themselves of comprehensive eye tests.
In pursuit of ongoing innovation, Lenskart has embraced the power of artificial intelligence (AI). By harnessing AI, Lenskart can efficiently process vast amounts of data and provide personalized recommendations to customers. By combining high-quality pictures captured by customers with anonymized data from other users, Lenskart’s AI algorithms can accurately determine glasses that would complement an individual’s facial features. This AI-driven approach has significantly reduced the time customers need to spend in finding the perfect pair of glasses.
Another area where technology has made a significant impact is in personalized recommendations. Lenskart’s advanced systems can differentiate recommendations for different users based on their unique profiles and purchasing behavior. This enables Lenskart to offer tailored suggestions not only for individuals but also for their spouses or children, ensuring a truly personalized shopping experience.
In essence, Lenskart’s strategy revolves around identifying consumer pain points and proactively utilizing technology to solve them. By integrating cutting-edge advancements such as AI and augmented reality, Lenskart has revolutionized the eyewear industry, enhancing the overall customer experience, mitigating sizing and fitting issues, and simplifying the eyewear selection process.